Race to The Top (It beats the alternative… )
More genius from the estimable Seth Godin (click here to see the post on his site):
There are two ways to get ahead: the race to the bottom and the race to the top.
You can get as close to the danger zone as you dare. Spam people. Seek deniability. Hide in the shadows. Push to close every sale. Network up, aggressively. Always leave yourself an out.
Or, you can do your work out loud, in public, and for others. Be relentlessly generous, without focusing on when it will come back to you.
In each case, the race to the bottom or the race to the top, you might win. Up to you.