Forget Passion!

This week is the week of unwitting guest bloggers (i.e. where I blatantly rip off other people’s content because I’m too lazy to write my own stuff).

Today I steal from one of the greats, Seth Godin:

Turning passion on its head

Instead of, “do what you love,” perhaps the more effective mantra for the entrepreneur, the linchpin and maker of change might be, “love what you do.”

If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work.

So, instead of “finding your passion” (as if that was even possible!), just do what you do passionately.

Implicit in that is that you will naturally find yourself doing what matters to you (no one can do something meaningless for long).

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