Attention and Activity are a Zero-Sum Game

I saw this in a recent post from Seth Godin:

And building a fortress cripples us. It turns people into spies and informants. And spies and informants are so busy being afraid that they fail to actually build anything of value. Not to mention that doing the right thing, doing it in a way we’re proud of, is part of who we are, all of us.

What struck me about was:

As important as it is to do the next right thing, it’s not neutral to do nothing, or the wrong thing.

We’re always doing something, even if that is nothing.

So, better to do the “right” thing.

Of course, that’s often hard to know, so do the next right thing.

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